Auckland, New Zealand, 5 May 2025 – Apex Advice Group, one of New Zealand’s leading financial advisory firms, has announced a strategic partnership with Pathfinder Asset Management, a recognised leader in ethical and responsible KiwiSaver investing.
This collaboration brings together two values-driven organisations, united by a commitment to helping Kiwis grow their wealth in ways that reflect their personal values.
Apex Advice clients will now have access to Pathfinder’s KiwiSaver Funds, including their new High Growth Fund. Pathfinder are known for their focus on sustainability, social responsibility, and long-term financial outcomes.
“At Apex Advice, our mission has always been to do what’s right for our clients and communities,” said Craig Mulholland, CEO of Apex Advice. “Partnering with Pathfinder supports that mission by offering investment options that deliver both financial and social value.”
Pathfinder has built a strong reputation for its ethical investing approach, aiming to screen out harmful industries and actively invest in companies that contribute to a better world.
“We’re proud to work with Apex Advice, a partner who shares our belief that investing should serve a greater purpose,” said John Berry, CEO of Pathfinder. “Together, we’re making ethical investing more accessible for KiwiSaver members.”
As demand continues to grow for investments that align with personal values, this partnership provides an opportunity for more clients to access investments that combine performance, purpose and impact, through their financial advisor.
About Pathfinder Asset Manager
Pathfinder is a multi-award-winning ethical KiwiSaver Plan provider & fund manager with a vision for a better future. We are a B Corp Certified business and we champion people, our planet and animals by giving annually to initiatives across Aotearoa.
Media Contact:
Lily Richards | Creative Director, Pathfinder Asset Management Limited | lily@pathfinder.kiwi
About Apex Advice Group
Apex Advice Group is a leading financial advisory firm in New Zealand, dedicated to providing personalised financial advice and solutions to individuals and businesses. With a focus on client satisfaction and long-term relationships, Apex Advice Group offers a comprehensive range of services, including insurance, home loans, investments, KiwiSaver, wealth management, and retirement planning. For more information, visit apexadvice.co.nz.
Media Contact:
Jenny Nguyen | Head of Marketing & Communications, Apex Advice Group | jennyn@apexgroup.co.nz
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