18 August 2026 | Auckland, New Zealand
Apex Advice Group has appointed Bronwyn Kirwan as its new Chief Executive Officer, marking an exciting new chapter as the business continues to strengthen its position as one of New Zealand’s leading financial advice groups.
Bronwyn brings extensive executive leadership experience and a proven track record of leading customer-focused organisations through growth, transformation and innovation. She joins Apex Advice at a time of significant opportunity as the business continues to grow and invest in creating positive client outcomes.
Chairperson Andrew Hay said Bronwyn’s appointment reflects the Board’s confidence in the future direction of Apex Advice.
“Bronwyn is an experienced and values-led leader who understands the importance of putting clients at the centre of every decision. Her leadership, commercial capability and passion for building strong teams make her the ideal person to lead Apex into its next phase of growth.”
Bronwyn said she was excited to join an organisation with a clear purpose and strong reputation for delivering trusted financial advice.
“Apex has built an impressive business with talented advisers, dedicated people and valued partners across New Zealand. I’m looking forward to working alongside the team to continue improving the experience we provide clients while exploring new opportunities for innovation and sustainable growth.”
Under Bronwyn’s leadership, Apex Advice will continue to focus on helping more New Zealanders achieve financial wellbeing by delivering quality, personalised advice across insurance, lending, KiwiSaver and investments.
The appointment reinforces Apex’s commitment to long-term growth, strengthening strategic partnerships and continuing to invest in better experiences for clients and advisers alike.
About Apex Advice Group
Apex Advice Group is a leading financial advisory firm in New Zealand, dedicated to providing personalised financial advice and solutions to individuals and businesses. With a focus on client satisfaction and long-term relationships, Apex Advice Group offers a comprehensive range of services, including insurance, home loans, investments, KiwiSaver, wealth management, and retirement planning. For more information, visit apexadvice.co.nz.
Media Contact:
Jenny Nguyen | Head of Marketing, Communications & Data, Apex Advice Group | jennyn@apexgroup.co.nz
