We are looking for a Marketing & Communications Specialist to assist in all aspects of the marketing and communications function.
Apex is a financial advisory firm with a national footprint. We provide financial advice to consumers and small businesses with focus on home loans, funds management and insurance. Head office is in Mt Eden, Auckland with regional offices in Hamilton, Tauranga, Te Awamutu and Christchurch. This is a growing business with 80 staff nationwide, comprising financial advisers and operational teams.
We are one of the country’s largest financial services companies which is also 100% New Zealand owned as Support to our Home Loans Advisors.
Do you love working in a collaborative team environment with supporting team players? Join our team at Apex Advice.
Role includes:
- Assisting in the implementation of marketing projects.
- Assist, develop and implement marketing tactics, including limited to direct marketing campaigns, content marketing, advertising and promotion, database management, web content, social media, SEO, SEM, events, sponsorships.
- Continuously monitor results on marketing activities, including return on investment (ROI), looking to consistently optimise initiatives and campaigns.
- Analyse campaign performance using marketing analytics tools, identifying successes and opportunities for improvement.
- Ensure marketing communications are in tune with all brand identity and tone of voice, customer segments and business objectives.
- Use data and insights from the marketing platform and CRM to deliver and improve marketing initiatives.
- Keep abreast of any media and news affecting the financial services industry and potential impact to our brand.
Outputs include:
- Utilise database /target audience management (segmentation).
- Plan and deliver direct campaigns and lead letters.
- Create content, including articles, flyers, collateral and video, to build the brand, promote the company and generate leads.
- Lead generation through different channels.
- Assist in conducting annual client survey, report results and engage with clients based on results
- Manage social media profile for the company.
- Develop, implement and monitor marketing and direct marketing campaigns, advertising and promotion, events and conference and monitor website content.
- Brand management and assets: Marketing and sales collateral, letters, brand standards, quality control and approval processes are followed with all marketing and communication deliveries.
- Budget development and monitoring
- Deliver projects within the approved budget.
- Events, Internal Communications and Sponsorship
Skills and competencies:
- A Bachelor’s degree in journalism, communications, marketing, or a related field.
- 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
- You will be proficient in Microsoft Office Suite (Word, Excel, Outlook, and Access), Adobe Creative Suite, Canva, Salesforce CRM and Marketing Automation platform (Marketing Cloud) and WordPress.
- You will have excellent written and verbal communication skills.
- Be able to work in a fast-paced, entrepreneurial environment.
- Have multi-tasking and time-management skills, with the ability to prioritise tasks.
- Be highly organized and detail oriented.
- Have excellent interpersonal skills and ability building relationships with different stakeholders.
Join the team and work in a great environment with an attractive remuneration package along with the training and support required to succeed in the finance industry.
A clean credit check and police check will be required. All applicants need to hold NZ citizenship, NZ permanent residency or NZ residency, or hold a valid partner or work visa with a validity of 12 months or longer, that does not require sponsorship.