Aaron Maisey

Having spent 12 years building and running my own café, I understand firsthand what it takes to build a business, the sacrifices involved and just how much can depend on the people behind it.

Coming from a family of self-employed business owners, bankers and accountants, I’ve always had an appreciation for the challenges people face when navigating their financial future. It was this combination of experiences that led me into financial advice, with a genuine desire to make insurance and investment decisions easier to understand and more accessible.

My experience spans personal insurance, KiwiSaver and investment advice, with a particular focus in recent years on helping business owners protect what they’ve worked so hard to build.

I work with business owners, shareholders and professionals to develop practical protection strategies that help safeguard their businesses, their families and their financial futures. This includes Key Person Insurance, Shareholder Protection, Business Debt Protection and employee benefit solutions, alongside personal life, health, trauma and income protection.

I believe good financial advice is about more than just putting policies in place. It’s about understanding people, their priorities and what matters most to them. It’s about building genuine relationships, taking the time to understand their circumstances and making sure the right things are protected when life doesn’t go to plan.

Whether you’re running a business, protecting your family or planning for the future, my approach is straightforward: understand what matters to you, make the complicated simple and help you put the right foundations in place.

Outside of work, I’m a firm believer in enjoying life, spending time with family and friends, and making the most of the opportunities that come along.

Book a chat with me

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within Apex Advice to provide you with tailored and holistic financial advice.