Ekta Singha-Roy
With a bachelor’s in Financial Studies, a Master’s in International Tourism Management, and a completed NZQFA in Life and Health Insurance Strand, my philosophy has always been to make a difference in people’s lives by whatever means of work I do. All my roles have revolved around building relationships, and trust and helping my clients in their journey.
I have worked in several industries such as tourism and telecommunications. I started working in financial services in 2018 and have helped thousands of clients since then.
Outside work, I love traveling, meeting new people across the globe, cooking, and looking after my health by doing yoga for fitness. I am married and my lovely daughter was born in 2020. She has given my life a whole new meaning. I love maintaining a balanced lifestyle.
Other than English, I can speak Hindi, Bengali and have a good understanding with Punjabi, and Marwadi languages. I will be more than happy to help you make the right financial decisions to protect you and your loved ones.
Our advisers are Specialists in their chosen areas, but they work closely with other Specialists within Apex Advice to provide you with tailored and holistic financial advice.
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Why clients love working with our team.
“Ekta was extremely helpful and knowledgeable when assisting me with my first insurance policy. She is very attentive, understanding and is truly client-focused. I was in very safe hands and would recommend her services.”.
Jade D,
November 2025
“I had a great experience working with Ekta. She was professional, patient, and extremely knowledgeable about the different insurance options available. She took the time to understand my needs and helped me find the best policy to suit my situation. I really appreciate her clear communication and friendly approach, highly recommend her to anyone looking for a reliable insurance broker.”.
Salinda,
October 2025
“Thanks Ekta for your expert help on getting our life insurance reviewed. I appreciate the time you took to explain our options thoroughly so we understood the different approaches we could take. I also appreciate your patience in dealing with us. Highly recommend speaking to Ekta for insurance advice.”.
Natalie C,
October 2025
“Ekta was incredibly knowledgeable, patient, and genuinely interested in helping me choose the right cover for my needs. She explained everything clearly, and made the entire process smooth and stress-free. I truly appreciate her professionalism and personalised service. Highly recommend to anyone looking for reliable and trustworthy insurance advice!”.
Namita S,
December 2025
“We have had such a wonderful and supportive professional adviser with Ekta Singha-Roy in reviewing our existing life, trauma and medical cover. Having been with Apex Advice for a long time no adviser took the time to make the process, advise and review so clear and with great recommendation. Keeping the focus on our plans and goals and making sure that we also save money over the long term. Thanks Ekta and it was a pleasure working with you and best wishes. DJ and Ranita 🙌”.
DJ Singh,
February 2026
“I had the pleasure of working with Ekta for my life insurance, and I couldn't be more satisfied with the experience. She was incredibly knowledgeable, patient, and took the time to understand my needs before recommending the best options for me. Ekta made the entire process seamless and stress-free, ensuring I fully understood the details of my policy. I highly recommend her services to anyone looking for professional, trustworthy guidance in securing their future.”.
Jatin S,
February 2025
“Ekta was very knowledgeable and listened to our circumstances for the best cover for us.”.
Noeleen M,
April 2025
“Ekta was very helpful, patient and highly organised in supporting us through the re-jig of our insurances and changes. She made it so that it wasn't overwhelming and explained each process carefully to ensure we understood all of our questions. ”.
Cara B,
June 2025
“We had the best experience with Ekta and Apex Advice group. She worked outside of business hours to suit our availability which we really appreciate. She also gave us amazing advice for both health and life insurance. We are thinking about the contents insurance too.”.
Juan R,
August 2025
“I have just had a meeting with Ekta at Apex Advice, she was absolutely wonderful, very informative, knows her stuff and was a delight to deal with. A pleasure to work with someone like her she is a credit to you team.”.
Deborah K,
August 2025
“I had a fantastic experience working with Ekta for my life insurance. She was incredibly knowledgeable, understanding, and took the time to truly assess my situation. Her advice was thoughtful and tailored to my needs, and I’m so happy with the recommendations she provided. I highly recommend Ekta for her professionalism and genuine care for her clients.
”.Suraj R,
January 2025
“I had the pleasure of working with Ekta for my life insurance, and I couldn't be more satisfied with the experience. She was incredibly knowledgeable, patient, and took the time to understand my needs before recommending the best options for me. Ekta made the entire process seamless and stress-free, ensuring I fully understood the details of my policy. I highly recommend her services to anyone looking for professional, trustworthy guidance in securing their future.
”.Jatin S,
February 2025
“Last month I decided to review my policies with AIA and called Apex for the same. Alex from Apex group got in touch with me to check my requirements and promptly arranged a phone appointment with Ekta. Alex was very good in all his communications with me. I must say I was very lucky to get Ekta as my adviser.
She is extremely smart & very well versed in her field. She answered all my questions in detail and gave me very good advice. She said I can call her again any time if I needed any further clarification and I must say she always answered my calls and spoke at length till my query was cleared. Just knowing that someone on the other side of the phone is genuinely trying to help you and patiently listens to all your questions is very refreshing and rare these days. I have had bad experiences with very poor customer service over the phone with other companies where firstly to get through to them it takes ages and finally when you get through all they want to do is put down the phone in a hurry leaving you totally dissatisfied with the whole experience.
Today I tried to get in touch with AIA on their 0800 number but could not get through even after holding on for more than an hour. Again Ekta came to my rescue and without any hesitation she promptly got my job done with AIA. I cannot thank Ekta enough for all her hard work and willingness to help and wish her all the very best for the future.”.PK,
August 2023
Industry insights and helpful articles written by our team of financial experts.
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