

Laura Dempsey
I’ve spent over a decade in the insurance industry. I started my insurance career straight out of university, where I graduated with a Postgraduate Degree in Communication Studies.
I spent over 5 years working for New Zealand’s largest life insurer in Auckland, developing a passion for helping people in their moments of need. I then made the move to beautiful Tauranga, and I’ve never looked back.
Since joining Apex Advice in 2017 as the Office Manager, I’ve developed my knowledge and skills to the point where it only seemed natural to make the leap to become a Financial Adviser myself.
I’m committed to protecting everyday Kiwis and see every day the importance of making sure you have cover that suits your particular needs & budget.
Outside of the office I enjoy spending time with my friends & family, road-tripping, being outdoors & climbing the Mount.
Industry insights and helpful articles written by our team of financial experts.



Getting to your great place looks a little different for each of us.
As advisers, we’ve worked with a range of clients to discover what success means to them, and how we can achieve it together.