Financial Adviser

William Pritchard

williamp@apexgroup.co.nz 021 244 6338 0800 809 009

I began my professional journey studying Veterinary Science at Massey University, but after two years, I felt the pull toward a different path and ventured into foreign exchange trading. While it was an exciting challenge, I found it lacked the personal connection I was looking for. That’s what led me to insurance and investment advice in early 2023, and I’ve never looked back.

What I love most about this industry is the opportunity to genuinely help people secure their financial futures. My approach is simple: protect what matters now, while building a long-term plan that allows you to become financially independent. I believe insurance should be a temporary safety net, the real goal is to reach a point where you no longer need it.

When I’m not working with clients, you’ll find me in the vegetable garden, on the golf course, playing squash, or at the beach learning how to surf!

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within the Apex Advice team to provide you with tailored, holistic financial advice.

Specialising fields

Personal Advice

All Personal Advice

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Testimonials

Why clients love working with our team.

“We can’t thank Amanda enough for all the incredible support and guidance she provided us while we were on the hunt to purchase our first home! From the very beginning, she made the entire process so much easier to navigate. As first-time buyers, we were filled with questions and uncertainty, but Amanda took the time to explain everything in detail and always made sure we felt comfortable with each step.

We could not have done this without you Amanda. We are now in our dream home and could not be more grateful! We highly recommend Amanda’s services to anyone looking for a reliable, caring, and knowledgeable mortgage adviser. Deanne was also a fantastic help during this time.

I also highly recommend Will for all your insurance needs. As someone new to the world of insurance, I truly appreciated how he took the time to walk me through everything clearly and patiently. He helped me understand my options and recommended the right protection to suit my needs. Thanks for the Amazing help Will!!”.

Andy K,
May 2025