William Pritchard

I began my professional journey studying Veterinary Science at Massey University, but after two years, I felt the pull toward a different path and ventured into foreign exchange trading. While it was an exciting challenge, I found it lacked the personal connection I was looking for. That’s what led me to insurance and investment advice in early 2023, and I’ve never looked back.

What I love most about this industry is the opportunity to genuinely help people secure their financial futures. My approach is simple: protect what matters now, while building a long-term plan that allows you to become financially independent. I believe insurance should be a temporary safety net, the real goal is to reach a point where you no longer need it.

When I’m not working with clients, you’ll find me in the vegetable garden, on the golf course, playing squash, or at the beach learning how to surf!

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within the Apex Advice team to provide you with tailored, holistic financial advice.