William Pritchard

I studied Veterinary Science at Massey University for two years before I decided to try my hand at foreign exchange trading. I found this path to be quite lonely so made the change to insurance & investment advice at the start 2023 where I found my passion for helping people achieve their financial goals as quickly and efficiently as possible. I believe insurance should only be a temporary solution to protect yours and your family’s lives, the true aim is to get to a point where you can confidently protect yourself against anything life throws at you without the need for any additional financial support.

In my spare time you’ll find me in my vege garden, on the golf course, playing squash or at the beach learning how to surf!

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within the Apex Advice team to provide you with tailored, holistic financial advice.