Eduardo Ferreira

With a background in law, business studies, and a New Zealand Certificate in Financial Services (Level 5), I specialise in helping individuals and businesses understand risk, make informed decisions, and protect what matters most. My approach is practical, relationship-focused, and built on clear communication and long-term trust. I began my career as a corporate lawyer, working across banking, insurance and complex contracts, before moving into financial services in New Zealand. My experience in insurance claims and advisory roles has given me a strong understanding of what clients need both before and at claim time.

At Apex Advice, I focus on personal insurance, KiwiSaver, and employee benefits, working with both individuals and employers to design solutions that support financial wellbeing and long-term security. Outside of work, I value continuous learning, spending time with loved ones and maintaining a balanced lifestyle.

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within Apex Advice to provide you with tailored and holistic financial advice.