Ali Toumadj

I have been helping Kiwis protect and grow their wealth since 1996, when I moved to New Zealand from the UK with my Kiwi wife.

I spent many years holding senior roles within large well-regarded financial services providers, and in 2007 established my own successful business leading a team of 24 advisers across the country.

Working at Apex Advice, I bring a passion for personal care along with a wealth of financial services expertise. I have a pragmatic approach to resolving immediate insurance and home loan needs, while also taking the steps necessary to ensure long-term financial success. Helping others create financial security underpins everything that I do.

In recent years, both myself and my wife have suffered serious health issues, so I know first-hand how unpredictable life can be – and how invaluable financial security is during challenging situations. I am now more dedicated than ever to ensuring clients have the cover they need to protect what matters most.

I have two teenage daughters, and when I am not in the office you’ll most likely find me fishing in the Coromandel.

Our advisers are Specialists in their chosen areas, but they work closely together with other Specialists within Apex Advice to provide you with tailored and holistic financial advice.